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Rationale

We wanted to keep our logo simple while also conveying the idea of collaboration/connection. To achieve this, we made minimal changes to our chosen typeface, Rajdhani, by only merging together the I and U in studiUs. By "squishing" together I and U, it represents being physically closer between two parties: I and You.

The mark is supposed to resemble two books to tie it back to a studying theme. They are intertwined to further enforce our central theme of connection.